When I started putting together my first survival kit, I just collected whatever weird stuff I could find—like tablets that would protect my thyroid from nuclear fallout. My mindset changed when my first daughter was born. I realized I needed a more practical end-of-the-world plan, with equipment that would be useful for things that might actually happen. Nuclear war is probably not in store for 2018, and if it is, I’ll just open a window. I don’t want to live through that.
The primary purchasers of the product are water treatment plants. Pool owners are just discovering it, but most aren’t seeing the advantage of having a non-degrading bleach supply. Once they start figuring out the savings from buying calcium hypochloride, and the retail price comes closer to the cost of pool chlorine, calcium hypochloride will become a hot seller.
Revealingly, however, many doomsday preppers’ fears are not based on speculative, sci-fi-style catastrophes but on disasters that have already happened. “Watch a documentary about Katrina. Look at something about Sandy, years afterwards. Look at Puerto Rico right now,” Scott Bounds, a member of N.Y.C. Preppers, says. “You have to realize that people are not going to come take care of you. You really have to be able to take care of yourself.”
A lot of electric mountain bikes have hit the market lately. I’ve listed one instead of a regular mountain bike because they can help you travel substantially faster than you would be able to without the extra boost. Of course it’s important to get a bike that will continue to work well even after you run out of electricity, in case you only want to use the boost initially, but not waste your precious post-SHTF electricity on bike speed later, which is why the ability to remove the battery off an electric bike completely is very helpful. No one needs to carry dead weight.
People who are not part of survivalist groups or apolitically oriented religious groups also make preparations for emergencies. This can include (depending on the location) preparing for earthquakes, floods, power outages, blizzards, avalanches, wildfires, terrorist attacks, nuclear power plant accidents, hazardous material spills, tornadoes, and hurricanes. These preparations can be as simple as following Red Cross and U.S. Federal Emergency Management Agency (FEMA) recommendations by keeping a first aid kit, shovel, and extra clothes in the car, or by maintaining a small kit of emergency supplies, containing emergency food, water, a space blanket, and other essentials.
When I point out that her reasons for getting into survivalism sound far off from the “every man for himself” mentality of the macho prepper stereotype, Chymiy mentions a paper by a team of social psychologists from UCLA, published in Psychological Review, about the differences in how men and women react to physical and social stressors. “The traditional fight-or-flight response is apparently based on research done only on men, so when they finally researched women under extreme stress, their response instead of fight or flight was more tend and befriend, apparently,” she explains. “Instead of running away or punching you in the face if you try to mug us, we’ll try to talk you down or try to make a social connection so you know the stressful situation can be diffused. And in neighborhood settings, we try to come together and help each other.”