Again, the reason we tend to look sideways at those who get a little too into prepping for an apocalypse is because of their smug optimism. People actually being realistic about a dangerous future would be better served joining the military or ingratiating themselves with high-level government officials than agonizing about a little mouth scuzz or foot fuzz, right?
Label everything with the date of purchase.  Sharpie pens were created for this purpose.  However you choose to keep track,  rotate your stored food items the best you can without getting paranoid about it.  Many of the “use by” and “best by” dates on canned and packaged goods are put there by the manufacturer but relate more to taste and texture than actual spoilage.  See the next item.
This bug-out motorbike may be just what a city dweller needs to run for the hills, with its ability to weave through traffic around miles of cars with occupants also trying to escape. Its oversized universal rack accepts bolt-ons to mount survival gear or harnesses of the rider’s choice, and with the addition of two optional fuel tanks, this baby can go for 250-300 miles before you’ll have to battle other looters of abandoned vehicles to get more gas.

If the men on the blog Doomsday Preppers seem inordinately preoccupied with some distant future in which everything falls apart, he explains, it’s because that imagined scenario represents a moment when they get to feel like they’re actually useful. “I’ve got a chainsaw and a pickup truck and a little cabin in the woods and I can get my assault weapon out and I can be important,” he explains of the mindset. “I’m not really useful until something goes wrong.”

"This fire starter just exudes value. If this unit was only the fire starter itself, it would still be more than worth the sub-seven dollar price point. Throwing in the compass, whistle, and very comfortable handle and in my humble opinion, this is one of the better survival values on the market. Is the compass tiny? Yes. Does said compass sometimes need some coaxing? Yes. Is it better than a dedicated, large-dialed compass? Of course not. Is it better than not having a compass with you at all? Of course, it is."

I find generators that can be transported easily to be a way better idea than just regular generators – don’t know why and let me know if you agree/disagree in the comments. Thanks to the fact that generators have been around for a long time (unlike solar panels I mean), you can get some great products for what’s, in my opinion, a perfectly reasonable cost. And while I’d prefer to have a solar generator like the one listed at #6, something like this is much more affordable, and gas is easy to get, so I will likely end up with a portable gas generator first.
If the day of reckoning stretches on beyond a few months, however, the ability to grow one's own food will become paramount. Seeds and gardening tools, therefore, should be on everyone's doomsday supply list. Opt for so-called heirloom seeds. These seeds yield disease-resistant crops that produce yet more seeds season after season, unlike hybrid seeds used for mass-cultivated, commercial crops, which can develop into sterile plants.